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Nothing Lasts Forever is a Diamond Documentary That Reveals the Perfect Lie
What is the most notable marketing slogan in the world? Is it Google’s Don’t Be Evil or Nike’s Just Do It. I think it is Diamond is Forever. Takes 2 seconds, but it gives an extraordinary value to the diamond
The Showtime documentary, Nothing Lasts Forever, which is now on Netflix, creates a brutal and detailed documentary of 1 hour 35 minutes about the story of a diamond or the story that it sells.
This may possibly bring the same consequences or worse results than what social dilemma did to social media perception of the public. En eye-opening experience of brutal reality.
What it will do to the diamond industry is questionable since it is a lifetime “perfect lie” that people may not even question and rather accept as if they are brainwashed.
It is a great way to get to know the diamond industry from the inside with interviews ranging from the synthetic diamond makers to expert diamond designers to De Beers President.
The documentary focuses on the story De Beers built in its 120-year history and how it built the marketing tale around Diamond is Forever.
