Content creates your story, brand, and identity. It’s highly achievable to break down the path to success for becoming a true “content company”.
When Bill Gates wrote one of the most famous business articles, “Content is King”, in 1996, the internet was yet to be mainstream, it was rather in its infancy. It was before social media or even Google itself.
Bill Gates probably already knew that content is the real brand and story behind a company or individual. Content creates the natural story of a brand. It creates a relation with its customers and a unique identity.
Especially at the beginning of the startup journey, the story of a company and how it communicates with the target audience is extremely important because…
It takes 10 years to make an overnight success or in this case, failure.
In May 2019, Tesla and WeWork were both valued in the vicinity of $50 billion and now, Tesla is worth $800 billion with a 1500% stock surge and WeWork is valued at $2.9 billion possibly not because of its assets, but its brand power.
What happened? Tesla disrupted the automotive industry from its roots and WeWork disrupted the office space industry.
How could Tesla end up being 250 times more valuable than the office space giant in only 18 months?
My Own Experience
I still can’t forget the first time I saw Tesla on the news. It was love at first sight and…
The story of how one of the most genius people in the world missed the chance of becoming the richest person ever lived in a moment.
Thanks to the electric car company and Elon Musk himself, the name Tesla is one of the hottest words that almost anyone uses daily.
Up until Tesla Model S was launched in 2012, as the word, Tesla was hardly mentioned by anyone even though the name belonged to one of the most genius inventors and scientists who ever lived.
The ability to learn is what makes us human, yet learning is so random and flat most of the time, we may lose our natural curiosity and motivation along the way. How can we rewire ourselves and make learning fun with an endless curiosity?
Even though I studied in 3 totally different countries, namely, Turkey, the USA, and Spain, and have two masters, I very much dislike the education system after 20 years of education.
To my experience, schools anywhere run with an abundance of theory-building cases on a hypothesis basis and with a lack of interaction with real life.
Also, everyone learns the same things as if every human being is born the same. I remember playing block flute for 12 years and hating myself. …
Sustainability is about doing good. It’s about balance and believing in respecting others equally. The wake-up call is here to save the world from ourselves.
Capitalism and consumerism have shaped a self-centered world in the last 100 years.
Most of us think we are invincible and nothing can happen when we are young. The same approach is true for many other things.
We need to redefine the complicated interactions people, companies and nature for the overall well-being of the world.
We live in a large space station called earth. For many, it looks big, young, beautiful, and endless. …
As an essential segment of human-centered design, gamification is the key to stand out for creating experience marketing, often for free. Airbnb is a great example of a perfect personal gamification case study.
As a marketing professional and design enthusiast for life, I see human-centered design as one of the central pieces of marketing. Yet, it’s only used extensively by a handful of companies and the best among them is Airbnb, the company with the concept that was once seemed impossible by the most acclaimed investors.
Gamification can play a major role to boost marketing as well as almost all departments of any business if human behavior is involved.
Just to boost the conversions, a company can use progress bars, invitation-only scarcity, and many more methods.
You need to know human psychology and…
Reward crowdfunding has seen a dramatic rise in the last decade and now, equity crowdfunding is opening up to global ownership of companies around the world
Crowdsourcing is by definition the way to raise awareness, donations, or any type of source that feeds the end goal and crowdfunding is a type of crowdsourcing where financing growth is involved.
Thanks to Kickstarter and Indiegogo, crowdfunding has become wildly popular in the last 10 years.
However, crowdfunding has been around for centuries and we now live in an exciting period where the next wave of crowdfunding is emerging: Equity crowdfunding (EFC).
Before I delve deeper into EFC, I want to share with you the story of a few crowdfunding stories that are meaningful and considerably large in scale.
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Most startups don’t have great products from the get-go, but exceptional ones learn to have laser focus and that’s why they win
Our world has changed. With the internet and technology, we increasingly have more tools to build our ideas into products in a much easier fashion. However, we are also constantly stimulated by all kinds of distractions whether it’s social media, constant mobile notifications, daily idea waves, and the surge of materialism around us.
To grow any value from anything you start, you need to first make a decision to plant the seed and then, water it daily learning about the fine details every day until that tiny seed becomes a full-grown tree that grows by itself giving you tasty fruits.
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If you are a design thinker with an idea for your business, no-code gives you the opportunity for advanced development that most startups haven’t explored.
Firstly, I love no-code and what it’s capable of for the democratization of development especially when you are non-technical, however, the name just makes it look unqualified for complicated jobs, which is untrue. To make things clear for those of you who don’t know what no-code is, the name should have been visual development or programming because that’s exactly what no-code development is.
I first ran into no-code about 6 months ago and since I am a technical person in-heart without programming skills and I’d like to think that I am a design thinker since I worked in mechanical, architectural…
The climate change plan is a $26 trillion business opportunity and means 65 million new jobs. How can we all make it work?
Biden may have the longest political career of all time. Becoming a senator at the age of 30 in 1972, he spent almost 5 decades in politics. He became a presidential candidate as early as 1986 and then became the Obama administration vice president for 8 years.
As someone who started his political journey in the early 70s, he lived through all of the global warming and climate change agenda that was never really realized.
After half a century, he is now the oldest president to be sworn in or, in other words, the most experienced political figure alive who…
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I like how children approach life, curious and playful, unbiased, and not afraid of mistakes. Tech entrepreneur in Silicon Valley. 2021>>2020. ItOnlyGetsBetter!
