When Bill Gates wrote one of the most famous business articles, “Content is King”, in 1996, the internet was yet to be mainstream, it was rather in its infancy. It was before social media or even Google itself.
Bill Gates probably already knew that content is the real brand and story behind a company or individual. Content creates the natural story of a brand. It creates a relation with its customers and a unique identity.
Especially at the beginning of the startup journey, the story of a company and how it communicates with the target audience is extremely important because…
In May 2019, Tesla and WeWork were both valued in the vicinity of $50 billion and now, Tesla is worth $800 billion with a 1500% stock surge and WeWork is valued at $2.9 billion possibly not because of its assets, but its brand power.
What happened? Tesla disrupted the automotive industry from its roots and WeWork disrupted the office space industry.
How could Tesla end up being 250 times more valuable than the office space giant in only 18 months?
I still can’t forget the first time I saw Tesla on the news. It was love at first sight and…
Why would you want to move to a city? Is it the weather, people, work or entrepreneurial possibilities, number of activities at a given time, warm people? Sorry, I just said that. How about rents or life being cheap, low taxes, innovation per square mile, nature, food or is it just a feeling or wave of people moving there and you are adventurous enough to see it for yourself?
I visited Austin about 3 years ago for the first time. That’s when I got to know about the American Mexican war and the Texas history going to the Bullock Museum…
How one man’s unyielding passion for running and owning a business created one of the most recognized brands in the world after running upstream for decades.
There are so many people who like to run these days and some people even have it as a lifestyle running every day and attend to marathons on every continent.
In the early 60s, this wasn’t the case. People still liked sports, but fitness or cardio sports weren’t that popular. There were only a few global brands. …
Thanks to the electric car company and Elon Musk himself, the name Tesla is one of the hottest words that almost anyone uses daily.
Up until Tesla Model S was launched in 2012, as the word, Tesla was hardly mentioned by anyone even though the name belonged to one of the most genius inventors and scientists who ever lived.
Even though I studied in 3 totally different countries, namely, Turkey, the USA, and Spain, and have two masters, I very much dislike the education system after 20 years of education.
To my experience, schools anywhere run with an abundance of theory-building cases on a hypothesis basis and with a lack of interaction with real life.
Also, everyone learns the same things as if every human being is born the same. I remember playing block flute for 12 years and hating myself. …
Most of us think we are invincible and nothing can happen when we are young. The same approach is true for many other things.
We need to redefine the complicated interactions people, companies and nature for the overall well-being of the world.
We live in a large space station called earth. For many, it looks big, young, beautiful, and endless. …
As a marketing professional and design enthusiast for life, I see human-centered design as one of the central pieces of marketing. Yet, it’s only used extensively by a handful of companies and the best among them is Airbnb, the company with the concept that was once seemed impossible by the most acclaimed investors.
Gamification can play a major role to boost marketing as well as almost all departments of any business if human behavior is involved.
Just to boost the conversions, a company can use progress bars, invitation-only scarcity, and many more methods.
You need to know human psychology and…
Crowdsourcing is by definition the way to raise awareness, donations, or any type of source that feeds the end goal and crowdfunding is a type of crowdsourcing where financing growth is involved.
Thanks to Kickstarter and Indiegogo, crowdfunding has become wildly popular in the last 10 years.
However, crowdfunding has been around for centuries and we now live in an exciting period where the next wave of crowdfunding is emerging: Equity crowdfunding (EFC).
Before I delve deeper into EFC, I want to share with you the story of a few crowdfunding stories that are meaningful and considerably large in scale.
Our world has changed. With the internet and technology, we increasingly have more tools to build our ideas into products in a much easier fashion. However, we are also constantly stimulated by all kinds of distractions whether it’s social media, constant mobile notifications, daily idea waves, and the surge of materialism around us.
To grow any value from anything you start, you need to first make a decision to plant the seed and then, water it daily learning about the fine details every day until that tiny seed becomes a full-grown tree that grows by itself giving you tasty fruits.